Chicago-based t-shirt company Threadless, an Internet success story long before Chicago became a hotbed for tech startups, announced they were laying off 27 percent of its workforce and closing its Lakeview retail shop as the company restrategizes its business operations.
Founder and CEO Jake Nickell wrote in a Jan. 10 blog post the decision was “one of the most difficult decisions since Threadless began.”
Nickell, in an email to Crain’s Chicago Business, said retail development is still part of Threadless’ business strategy but that “rather than trying to do it all ourselves, we intend to focus our attention toward our technology platform in order to better service Threadless artists, our community, and design submission and sharing.”
Threadless will be ending some product lines that aren’t part of the new strategy. Nickell also noted that new hires will come as the company expands.
Threadless laid off 23 members of its 84-person workforce.